On the Sunday morning of MLK Weekend, lines of cars wrapped a mile or so from Austell-Powder Springs Road to Clay Road, heading toward South Cobb’s Threadmill Mall for the prospect of groceries and other articles. HOT 107.9 FM Midday Personality and Spokesman for PAYUSA Reec Swiney, PBnJ Kids & a team of volunteers from PAYUSA were there to serve people in a judgment-free zone. Recipients only needed to pop their trunks to receive the free gifts from the group and avoid the stigma often associated with being needy. Georgia State Representative Erica Thomas, helped secure the location (Austell Threadmill Complex).
You might ask yourself what is the point feeding people for one day? What happens a week from now? Aren’t Sweet Water Mission, Family Life Restoration Center and the Hope House doing enough to ensure individuals in the area are fed? An event organizer answered, “They are, but everyone must do their part, and this is an homage to the legacy of Dr. Martin Luther King, Jr. to fulfill a basic need of every human being–food.” She went on to say that one in every six households in Georgia are food insecure and one in four children, or 23 percent, live in those homes. These families, though working, don’t know where they will get their next meal. They are the working poor, and those King fought for to earn a better life with his Poor People’s Campaign.
Swiney said, “My dad instilled service in me at age 11 that led to this.” Currently 34, he says the funds for the items are out-of-pocket, except for a $10,000 anonymous donation. Swiney said $46,000 of the money necessary for the bounty to the receivers he earned from Red Bull promotions, Midnight Basketball and other activities he is involved with as a result of work with Radio One. “I set aside the excess income outside of my salary throughout the year for this mission. We not only feed people—we have other programs, like fitness, daycare and Kindergarten initiatives. This is a year-round endeavor.”
Swiney and Thomas met in South Cobb where the 501c3 operates. Thomas said, “I am supporting a non-profit in my district doing something worthwhile. I also must highlight the fact during this giveaway the 39th is a food desert, and am asking for action from others. We are trying to revitalize gardens like the one on Floyd across from the Mable House. In addition, recruiting developers in the food business is critical to the survival people here,” she maintains.
PAYUSA has a goal of serving 200,000 families in 2018 at a cost of $1 million. Approximately, 9,000 boxes of food were distributed during the initiative at the Threadmill—2,000 more than last year, which was the objective of the organization. Members of the community received food, household items and baby supplies.
One woman said she has a baby, recently out of ICU, and could not afford staples she needed for the newborn and was happy to get them at the event. Another mother of six children said the groceries she received would allow her to save money to buy other things the kids needed.
Although some residents complained about traffic, the food and supplies allowed the people who received them to make it to the next day. Before his death, Dr. King was fighting for everyone to make a better living, and this event was a contribution to that end.